SEO Made Easy, Newspaper RIP, and Other PR Blog Jots
Search Engine Optimization for Dummies
PR Blogger
In a post that proved its worth almost immediately, as it shot his blog to the top of Google’s results for searches regarding SEO, Stephen Davies outlines seven key strategies for maximizing your blog’s SEO potential. He recommends originality above all, but also offers useful tricks and hints, such as using searchable terms when inserting a hyperlink and labeling hyperlinks with commonly searched phrases. This is an excellent primer for bloggers looking to increase their traffic via search engines. “Admittedly I’m no SEO expert, by a long shot, but the more I read up on it the more I believe it to be quite a fine art. It’s quite complex and, like PR, requires knowledge gained through experience. SEO is one of those things that take time and (cliche alert) is more a marathon than a sprint.”
Pre-Obituary for the Newspaper
PR 2.0
Tech magazine Info World announced last week that it would be folding (no pun intended) its print edition and converting to all-online content, prompting Brian Solis to question how much longer traditional print journalism can survive in a Web 2.0 world. Solis argues that journalism itself is currently flourishing in many new ways, it is merely the old school vehicle of delivering the news that is currently sputtering to a halt. It is journalists themselves that will be responsible for saving the news business by evolving along with it, and fast. “There's still hope though - even though many believe it may be too late, I estimate that it's better late than never. At least there's a shot at staying in the game. Journalists, with updated training, will have an edge over bloggers because they will have access to the tools that separate popularity from respect.”
Twopointouch
Ian Delaney praises Zudos, a new social media monitoring website, as an excellent tool for anyone in public relations looking to keep tabs on the online reputations of their clients. The site produces results from blogs, online videos, tags, photos and mainstream media mentions of a keyword. Delaney notes some minor quibbles with the site (I agree that its lack of RSS for search results is a minor disappointment), but overall finds Zudos a promising new tool for searching many forms of social media with one click. “Suppose you work for a large multinational, for example - getting the latest from all of these sources on your desktop whenever you need them would be a godsend when it comes to both taking a barometer of the world’s opinion and acting on individual cases. Of course, it’s perfectly possible to search for these things elsewhere - but nowhere can you do it on a single screen.”
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