2.0 Overload? (and Other PR Blog Jots)
PR Squared
Todd Deferen has already helped change the way PR professionals send out pitches as one of the innovators behind the Social Media Press Release. Today he reports on PitchWire, an interactive site launched recently that aims to bring influencers together with journalists and publicists. Todd is wary of the site, but willing to see how it works. “quick scan of the site suggests that PitchWire is powering influencers to create and edit the equivalent of their own MediaMap (err, re-named Cision, this month) entry. PitchWire is not quite cutting out the middleman, but it appears to be trying to more quickly and accurately communicate influencers’ preferences (broadly) and current projects (specifically) to the salivating hordes of PR pros.”
Blackberry Crisis: Where was RIM?
Neville Hobson
Peppering his post with amusing quotes from Hill staffers who felt as though they’d lost a limb during this week’s Blackberry outage, Neville Hobson wonders where Research in Motion (the company behind the mobile devices) was during the outage. While the service has been restored, Hobson argues that a shout-out from RIM would probably help smooth things over with any disgruntled Blackberry users. “An alarm bell for RIM. Silence doesn’t work. While I’m not sure I’d call this a communication crisis - not yet, anyway - the fact that RIM are not out there communicating means that others will fill the vacuum; before you know it, RIM will have a crisis on their hands.”
Murphy’s Law
Noting how of the hundreds of PR blogs currently operating, very few discuss much else besides what he calls “Noun 2.0,” Tom Murphy wonders what happened to good discussion of non-Internet public relations. He argues that too many in the industry think that only the newest tools and technology matter anymore. He points to an excellent article highlighting the best of the PR basics. “It’s an open letter from Geri Denterlein, President of Denterlein Worldwide to her past, present and future clients about how PR works, how to work with an agency and how to increase your hit rate. Read it. It’s about real PR, not the Kool Aid.”
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