Social Media Tips and Tricks (and Other PR Blog Jots)
Tech PR Gems
Building on a discussion from last week’s Boston Social Media Club event, Todd Van Hoosear lists the reasons most often cited by clients wary of joining in on the social media fray—and the counter arguments that may change their minds. A great post for anyone experiencing pushback from timid clients or executives unsure about where to begin. Some of the common arguments are that companies can handle blog monitoring on their own. “’We monitor social media ourselves, so why should we pay for it?’ Are you confident you're catching everything? More importantly, can you measure how influential any one particular online conversation is?”
Media Orchard
In another useful post for reluctant among us, Scott Baradell lists a few tips for getting started in social media, “without scaring the CEO.” He recommends starting an internal company blog for communicating with employees, implementing a few social media tags into company news releases, and beginning careful distribution of releases over RSS and to bloggers (with caution, of course). “These steps amount to little more than putting a toe in the water -- but there's no reason why any communications department can't begin doing them today.”
Avoiding Social Media Overload
Pro PR
Joseph Thornley lists some tips from Bryan Person for managing an overload of social media, a new task we all must develop as demands on our time increase. Bryan recommends, among other things, that we all delete all the feeds in our readers, that way we will only re-subscribe to the pages that are truly important to us. He also recommends checking each of your tools (email, readers, Twitter, etc.) in a specific, organized order each day. “Trust your network for recommendations. You don’t need to subscribe to or read everything. If one of your friends spot something that he or she thinks is important, they’ll pass it along to you. Finally, be prepared to step away. Turn your computer off. Enjoy life. Then you can come back to the computer refreshed.”
iPhone Buzz Reaches Crescendo, AT&T Benefits
The Buzz Bin
Geoff Livingston praises AT&T for their efforts in capitalizing on the unbelievable buzz surrounding the iPhone, which launches this weekend. He notes the ease with which the company has managed to cash in on the hype behind the latest iTechnology from Apple to promote the AT&T brand, and that the company’s competitors look weaker by comparison. “The hype is already reaching a frenzied state. [H]Enthusiast notes that the hype will only get louder as the phone launches. Just more proof that Apple and AT&T have pulled a major marketing coup. I get the feeling that this product launch will be one for the books.”
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