Corporate Blogging Standard (and Other PR Blog Jots)
GM Setting Social Media Standard
Shel Holtz
Shel praises General Motors’ Fastlane blog, noting that it has been at the forefront of corporate social media, setting an example for other companies on how to engage in the blogosphere. The one area the blog was lacking, according to Shel, was proper response in the comments section. Understandable, since Bob Lutz writes all his own posts, and perhaps doesn’t have the time necessary to devote to dealing with comments. A new feature on the blog, however, does address the comments—via web video responses. “Now, Lutz is responding to comments—not in the comment threads themselves, but in short video clips. He announced the introduction of the videos in a recent post, and Global Communications Technology Director Christopher Barger posted he first of these on Friday. I particularly like the fact that Lutz doesn’t read his answers (just as nobody writes his posts for him); he refers to some notes, but he speaks candidly.”
Paris Hilton and Personal Branding
The Buzz Bin
Paris Hilton…”brilliant entrepreneur?” Michele Capots examines this question, wondering how a person who seems to have done little noteworthy in her life other than getting arrested for DUIs and appearing in amateur pornography, can have built a famous enough personal brand that she is able to make a huge living simply by showing up on red carpet events. Michele points out that Paris is continually bold and unapologetic; equating that same attitude to successful blogging—bold equals big. “One thing is for certain, that girl is bold. And look what being bold has gotten her. I’ll tie that into Copybloggers guest post earlier this week “Go Big or Go Home: Why Being Bold is Critical to Getting Noticed.” He says being bold doesn’t just mean writing hyperbolic blog headlines but writing about a bigger and bolder idea and backing it up with great content to match. He says if you’re bold and you’re daring, you’ll be noticed.”
BuzzMachine
Jeff Jarvis examines a recent debate surrounding Facebook; that is, whether its closed platform too closely resembles AOL’s—and not in a good way. Jarvis dismisses this notion, arguing that while Facebook is indeed closed off, it is not to the user’s detriment. He does feel that the platform could allow users a little more ability to import content from elsewhere on the web, but is satisfied for now. “AOL was closed to give AOL control over us and our money. Facebook is closed to give us control over our identities and communities. AOL tried to “own” — their language back then — our relationship with them. Facebook enables us own our relationships with our friends. Kottke complains that my stuff on Facebook is not searchable on Google, but I think that’s the point; I should decide what I want to be searchable and findable to the world instead of just my friends. Yes, it’s closed, but I get to build the walls this time.”
Paris Hilton was branded before she was born with the Hilton name. Between that name and her appearance, she already has the media's attention.
Posted by: Dan Schawbel | July 02, 2007 at 12:22 PM
Excellent point, Dan. Believe it or not, that actually didn't occur to me as I was reading Michele's post, but that is true that she was born into it. She could have lived an obscure life if she chose to, however. I think it might be a combination of media savvy and sheer luck on her part.
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Posted by: dsa | October 18, 2007 at 09:16 PM
Paris Hilton was branded before she was born with the Hilton name. Between that name and her appearance, she already has the media's attention.
Posted by: kaochina | June 17, 2008 at 12:17 AM