CustomScoop PR PodJots
Welcome to CustomScoop’s PR PodJots, our weekly rundown of the best of the PR and marketing podosphere.
Heading into the summer’s last three day weekend, we are going to follow the lead of several of our podcaster friends and offer an abbreviated version this week, diving right into our “Around the PR Podcast Horn” section. We’ll be back next week with the usual format.
Across the Sound #89 – Marketing Movies Online
Joseph Jaffe is “drunk and addicted” to Facebook and wants all of his listeners to be his friend and join his Jaffe Juice group. In typical Jaffe fashion, he offers a special incentive to do so (you’ll have to listen for that, could it be his extra iPhone?). This week’s main focus is on movie marketing – a great topic as the summer blockbuster season begins to wind down. In a thorough discussion, Jaffe concludes that there are many productive ways that studios can and do utilize social media to promote movies, but of course, success is ultimately determined by the product.
Diary of A Shameless Self-promoter #94 – Beware of Thunderbird
Heidi Miller reviews Mozilla’s Thunderbird in her latest Chicago-based podcast. While she personally has had limited success with the program, she does see the usefulness of the idea. Having the ability to make your inbox portable is great in theory, but not in practice if you receive more than an average amount of email. However, Miller does recommend that listeners use Gmail – its large memory function and search function is convenient for the busiest of inboxes!
For Immediate Release #270 and 271 – Online Communities
Shel and Neville run down the latest PR news with a focus on web communities. The pair takes a particularly close look at the growth of Facebook applications and how the social network can impact employees, employers, and PR in general. Shel and Neville also discuss a new study suggesting that there are now nearly 100 million blogs. The report shows that 14 percent of men and 20 percent of women have blogged at some point. Of course, they say, this helps support the argument that monitoring blogs is extremely important for businesses.
Inside PR #47 – Terry and David Look Back
Through the magic of podcasting, Terry Fallis and David Jones publish this week from vacation. The prerecorded version pushes aside comments and news stories and looks at the path each took towards becoming public relations professionals. It’s a must listen for anyone interested in entering the field, but they make it clear that the experience will be different for everyone. Interestingly, neither set out for a career in PR in the beginning.
Marketing Over Coffee – Wiki Fun
John Wall and Christopher Penn focus in on the benefits and drawbacks of wikis and how they are developed. They are critical of the fact that wikis tend to give equal weight to all contributors regardless of expertise and note that, while wikis are a useful resources, they should not be looked at as entirely authoritative. Although editing your own page or that of your business (should one exist) is generally a no-no, Wall and Penn insist that it is important to at least monitor them. Before you start editing wikis, remember that your IP address will be tracked – nothing you do online is anonymous.
New Comm Road #37– PodCamp and Google Reader
Bryan Pearson recaps the successful Social Media Breakfast held in Boston this week in the 37th podcast of New Comm Road. About 25 bloggers and social media experts attended to meet, greet, and network. Bryan mentions how Twitter helped to get the word out about the event, which serves as further proof of how useful a medium it is. Thanks to Bryan’s for putting together such a great event! Bryan also focuses on using the different aspects of Google RSS Reader and how to “get the most out of it.” He specifically likes the way headlines are displayed and the ease of sharing RSS feeds with fellow bloggers.
Six Pixels of Separation #66 – Diving into Web 2.0
Continuing on the theme of the week, Mitch Joel also touts Facebook, asking listeners to join a new group dedicated to his podcast. After taking a look a some technical tools for listening to and recording podcasts, Mitch issues several useful tips for newbies interested in taking a “deep dive” into Web 2.0: comment, contribute in other ways, join a group, share photos on flickr, tag and share content, write reviews, and talk about the experience.
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