One Size Does Not Fit All (and Other PR Blog Jots)

One Size Does Not Fit All
Brand Flakes for Breakfast
Darryl Ohrt has a short but interesting post about the “one-size fits all” mentality of social networking. The post links to the greater discussion on Chris Anderson’s Long Tail blog, where Chris explores the concept of greater website integration of social networks. He defines social networking as “the tracking of individual preferences and behavior and giving users the ability to draw upon implicit or explicit connections between them and other users to do something useful.” In using this definition, you can clearly see the logic of building communities where they would naturally exist, rather than trying to drive communities to stand-alone sites.

A Second Life Scene Stealer?
Better Communications Results
Lee Hopkins posts on another arrival to the virtual space currently occupied almost exclusively by Second Life. “While it isn’t a virtual world in the way that Second Life is, SceneCaster will allow users to customize a virtual space for themselves and allow them an easy way to share media files as well as build an online community through its user-friendly interface.” All that’s left to be determined is if people can find logical business reasons to use these spaces.

Green is Good
The Flack
Over at The Flack, Peter Himler discusses the rush to “green” PR at major agencies. He points out that while this isn’t the first time agencies have elected to define their environmental practice groups, but the wide acceptance of “green” issues by the public and major corporations is allowing PR surrounding these initiatives to mean more than just a “faux-marketing initiative designed to drive sales or enhance reputation.”