Welcome Guest Editor Paull Young (and Other PR BlogJots)
A guest entry from Converseon’s Paull Young, author of the Young PR blog and Director of Forward Podcast
Bryan Person declares the ‘death’ of the traditional resume and calls for the adoption of a social media resume – and in doing so he sparks widespread discussion. As per usual, Bryper is way ahead of the curve and as one of the many bloggers who has landed a job through their online profile I can only agree with the concept. When you can build yourself a rich multimedia profile that is highly visible in Google, is a two page fact sheet of your past experience worth the paper it is written on?
The Future of PR Means Dumping the Inferiority Complex
Rohit Bhargava outlines his two key takeaways from the TurnPROn event last week in San Francisco:
1. Closer Alignment with Search – PR pros really need a deeper understanding of search. It is a critical aspect of your clients reputation and, used intelligently, can be a good way to connect with publics interested in your messages. SEO shouldn’t drive a PR program, but it is increasingly an important feature. What are you doing to improve your clients Google ranking?
2. PR pros need to shun their inferiority complex – Bhargava argues that PR pros suffer an ‘inferiority complex’ against other communications disciplines and should boost our ego to take the fight to advertisers and marketers (along with their bigger budgets). Personally I believe that it is necessary for PR to step up and seize the day by using social media to transform practice, but I don’t think any of us would be keen to see more egos in the PR business ;-).
Strumpette’s Amanda Chapel Calls it Quits
Speaking of egos, Eric Eggerston does a typically intelligent and thoughtful job analyzing the end of the lead actor Amanda Chapel at the Strumpette character blog:
‘She’ says ’she stands for honesty, but hides behind the mask of a seductive Italian model. ‘She’ talks about upholding the values that public relations people should represent, but launched bitter, personal attacks against various companies and individuals.
I like everything about what ’she’ was doing, and nothing about the way ’she’ approached ‘her’ chosen crusade.
Not only is it possible to use your real name when acting as an ethics watchdog for an industry, it’s far more effective. Look at Ralph Nader, Phil Edmonston and Jay Rosen.
Otherwise, the question remains: If you’re so confident about your statements, why don’t you stand behind them?
PR, New Media, GTD – Lines From Lee
Lee Aase, manager for national media relations and new media at the Mayo Clinic, has started blogging. He’s also out of the blocks at a sprint with some deep posts on measurement from the Institute for Public Relations Measurement summit. Subscribed.
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