Welcome Guest Editor Geoff Livingston! (and Other PR BlogJots)
A guest entry from Geoff Livingston, author of the book Now Is Gone and the Buzz Bin blog.
Burma Protesters Use Traditional PR & Social Media
Wikinomics co-author Anthony Williams discusses Saturday’s worldwide protests in 30 cities around the world. Democracy campaigners showed solidarity by organizing local demonstrations against the Burma military regime’s bloody crackdown on anti-government protests, and their efforts include social media efforts.
“So far, iron-fisted government control over telecommunications has not prevented individuals from posting numerous grainy, and sometimes gory, videos on YouTube… Meanwhile, grassroots media outlets such as Indymedia.org has become a rallying point for bloggers who upload photos and provide a running commentary on news and events on the ground. Even Jim Carey has weighed in with an appeal to YouTube viewers to contact the UN Secretary General Ban Ki Moon.” A fascinating use of traditional PR tactics and new social media tactics to bear pressure on NGOs and governments to act against Burma.
Wanna to Pass the 2.0 Go? Get a Consultant Who Understands Social Media
CK is seeing a lot of companies and consultants seeking to launch corporate blogs and social media efforts by 2008. But she’s worried about the possible missteps facing companies “If you're a company that's looking to "join the convo" you need a guideWhether it's an agency, full-time hire, contract employee, new department or consultant, do yourself a BIG favor and get a guide who truly understands this environment. Why? …social media is its own animal.” CK goes on to discuss many of the issues facing organizations seeking to engage in social media efforts.
Bad Pitch Blogger Kevin Dugan discusses the use of the beginning salvo “To Whom I’m Not Concerned” in pitches. “In the age of over the top, over share and people getting overly friendly in pitches, To Whom It May Concern is the most efficient way to show your audience is not of your concern.” Isn’t that the truth? If you can’t take the time to find out who will receive the pitch and include their name, then why bother sending it at all?
Richard Edelman Gives Some Frank Answers
Last week, Debbie Weil interviewed Richard Edelman about his three years of CEO blogging experiences. And the interview revealed some pretty interesting insights. When asked if a CEO blog creates an open culture, Edelman responded, “I don't think an engaging blog by a smart CEO is sufficient to create an open corporate culture. You have to do so many other things, including regular town halls, creating programs that allow one to give back to society, push diversity and insist on qualitative not just quantitative performance measures.” He also thought legal counsel was the primary barrier to other CEOs joining the blogosphere.
Comments